
Artificial Intelligence & Data
Predictive Customer Intelligence: Forecasting Churn, LTV, and the Garbage-In Trap
Predictive AI promises to pinpoint customer churn weeks before a human notices and calculate precise lifetime value. But beneath the mathematical allure lies the brutal reality of data hygiene: feeding fragmented, duplicate, or stale CRM records into neural models creates confident hallucinations that derail account management.
9/22/2026
8 min